The Horse Business Pricing Calculator

Know exactly what to charge — for every service in your horse business.

Most horse businesses charge what feels right, or what the barn down the road charges. The result: thin margins, exhausted owners, and at least one revenue line quietly losing money. This calculator shows you the math — your true cost, your real margin, and what you should actually be charging.

What's inside

• 4 lesson tabs — private, semi-private, group, and a customizable / other tab for whatever programs are unique to your barn
• 3 boarding tabs — self-care, partial care, and full care, fully separated so each tier carries its own true cost
• 3 training tabs — full training, partial training, and individual training rides
• 1 per-service tab — for farriers, equine therapists, photographers, and rehab work, with built-in inputs for supplies, travel, insurance, certifications, lodging, and booth/vendor fees if you travel to shows
• Summary dashboard — your total annual profit opportunity at a glance across every line of business
• Action plan template — a structured framework for rolling out new pricing without losing clients

Plug in your real numbers. See your true cost per unit, your actual margin, and what you should be charging. Most users find $50K+ in annual profit they were leaving on the table.

Format

15-tab Excel workbook (.xlsx) with 287 built-in formulas. Works in Excel, Numbers, and Google Sheets. Instant download. Lifetime access.

Built by Kate Evans, MBA — 6x National Champion and founder of Highbrow Ranch. The same MBA-level pricing framework she used to rebuild her own horse business, translated for the realities of the equine industry.

Launch price $49 (regular $79). 7-day refund if it doesn't fit your business.